Kelley Root is a regional director for new business sales and client retention for Blue Cross Blue Shield of Michigan.

Root is responsible for all new sales and client retention in Northern Michigan, Greater Grand Rapids, Lakeshore and Southwest Michigan.

Previously, Root was Vice President of Regional Operations at PPOM, a Midwest-based preferred provider organization owned by Aetna. She was responsible for all new sales, client retention and provider contracting and retention in Michigan, Ohio and Indiana.

Root started out at PPOM as a provider relations representative in 1993. She became an account executive in 1996 and regional director in 2001.

In addition to being a mother of three, Root is a member of the National Association of Health Underwriters, serves on the Board of Directors for the Women’s Resource Center and serves on the Board of Directors for Arbor Circle.

Root earned her bachelor’s degree in health communications from Grand Valley State University.